Trey Holland
President
Trey has over 20 years of experience delivering business process strategy, enhancing operational efficiency and implementing technical solutions. He previously served as lead consultant with Accenture, Director of Information Technology for multiple companies, and business development and operations lead. Trey has a robust portfolio in team building and process development, ensuring alignment with customer requirements.
Andrea Orazi
Sales Manager
Andrea is an experienced networker, entrepreneur and business manager. Andrea implements VIVI’s business development. She is gifted at listening to the industry vibe and channeling services to match those needs.
Malcolm Jolley
Director, Media
Journalist, columnist, wine expert and entrepreneur. Widely networked and travelled across the global industry after two decades covering the wine world. Malcolm contributes to the Wine Price Monitor and the Market Consensus Report.
Kieran Gibson
Intern Program, Analytics
Kieran supports VIVI’s research and development. His primary focus is to develop VIVI’s vineyard profile database which will be a new service offered in 2026. He is currently an undergraduate business management student at the University of Toronto, with an expected graduation in 2025.
Jens Barynin
Chief Economist
With 25 years of experience in agro-economic analysis and price forecasting, Jens-Peter oversees all of VIVI’s economic reporting. He has taught environmental economics at Harvard University and later served as a government executive for natural resource management. Additionally, he spent 12 years as a successful entrepreneur, providing economic analyses and forecasts. His work has been presented in the USA, France, China, Chile, Australia, New Zealand, Canada, and the UK.
Casonia Warth
Account Manager
Sonia is your go-to person for your VIVI account. She serves as the point of contact for all customer account management matters. Sonia also supports the production of VIVI’s reports, client queries, onsite presentations, and meetings with VIVI economists.
Ayla Warth
Data Technician and Research Assistant
Ayla has rapidly become an integral part of the VIVI research team. She supports our industry surveys and data collection. She is currently a student at Algoma University in Sault Ste Marie, Ontario.
Sam Shein
Intern Program, Economics
Sam is training to be an economist. He supports the coding of VIVI’s data systems and the processing of trade data. He is currently an undergraduate business management student at the University of Toronto, with an expected graduation in 2026.
