Know your market
Those who have data about their markets are more likely to make better decisions with regards to product development, marketing strategies, pricing and resource allocation.
Database features
- The US Wine Database delivers valuable insights into market trends, customer behaviour, offshore competition, and overall industry performance
- Over 1 million data points connecting you to the wine industry
- Twenty years of historical data up to the current month
- Global, national, state and district level data
- Wine prices from the vineyard to the consumer
- Consumption and trade of wine, beer, and spirits
- Wine consumption by age group and characteristics (light, binge, heavy, etc.)
- Wine varietal production
- Grape crush prices and production
- Wine inventory stocking in “months of supply” (bonded and wholesale)
- Operable vineyard areas (international, US state and district)
- Import/export prices and volumes for Argentina, Australia, Austria, Canada, Chile, France, Germany, Italy, New Zealand, Portugal, South Africa, Spain and the UK
What you receive
- Approximately 30 data tables in Excel format (click on “view a sample” below)
- Quarterly updates
- Illustrations of trends
- Consultation with a VIVI economist on any subjects of interest
