This monthly publication delivers in-depth analysis of key events shaping the U.S. wine economy, helping industry professionals anticipate market shifts. Each issue explores supply and demand trends, pricing dynamics, policy changes, and emerging risks and opportunities. See a sample of the Wine Price Monitor.
Subscribers also receive The Red Book, an exclusive quarterly report featuring VIVI’s three-year U.S. wine price forecast across the entire supply chain—from grape growers to end consumers. Packed with critical insights and data-driven projections, The Red Book provides essential guidance for strategic planning. See a sample of The Red Book.
Examples of topics covered
What does a U.S.-Canada trade war mean for wine producers?
How would markets adjust to a 200% tariff on European wine?
Is the decline in U.S. wine demand cyclical or permanent?
What would a recession mean for wine prices?
How far will divestment within the wine industry go?
Are vineyards at risk of being overvalued?
