Meet Our Team
Trey Holland
President
Trey has over 20 years of experience delivering business process strategy, enhancing operational efficiency and implementing technical solutions. He previously served as lead consultant with Accenture, Director of Information Technology for multiple companies, and business development and operations lead. Trey has a robust portfolio in team building and process development, ensuring alignment with customer requirements.
Jens-Peter Barynin
Chief Economist
With 25 years of experience in agro-economic analysis and price forecasting, Jens-Peter oversees all of VIVI’s economic reporting. He has taught environmental economics at Harvard University and later served as a government executive for natural resource management. Additionally, he spent 12 years as a successful entrepreneur, providing economic analyses and forecasts. His work has been presented in around the world.
Donny Brooks
Vice President of Sales and Marketing
Donny brings over 30 years of experience in B2B sales, marketing, and strategic growth. At VIVI, he leads initiatives that connect our economic insights with the needs of our clients by building partnerships and ensuring our work delivers measurable value. His career includes securing major Fortune 500 relationships and guiding cross-sector teams through complex commercial challenges.
Malcolm Jolley
Director of Media
Journalist, columnist, wine expert and entrepreneur. Widely networked and travelled across the global industry after two decades covering the wine world. Malcolm contributes to the Wine Price Monitor and the Market Consensus Report.
Casonia Warth
Director, Data and Research
Sonia supports the production of VIVI’s reports, client queries, onsite presentations, and meetings with VIVI economists. She oversees the updating and development of VIVI's data basis.
Ayla Warth
Data Technician
Ayla has rapidly become an integral part of the VIVI research team. She supports our industry surveys and data collection. She is currently a student at Algoma University in Sault Ste Marie, Ontario.
