• Annual subscription
    Free trial for new subscribers
    Discover what the big producers know The Wine Price Monitor (WPM) is a monthly digital publication that delivers the latest industry metrics, market analysis, and trends shaping the US wine industry. Every third month includes VIVI’s three-year outlook for US wine markets and prices. The other months dive deep into featured topics. WPM 2025 scheduled features (subject to change)
    What would a recession mean for wine demand and prices?
    How will grape growers contend with endemic labor shortages?
    Rising wine prices: Costs are not the only reason.
    Record US wine inventories: How will markets correct?
    Are DtC sales sustainable in a post-pandemic market?
    Could millennials eventually drive up demand?
    Will the consumer shift to spirits continue?
    Which wine producing countries are most exposed to climate change?
    Global wine trade: The China factor.
    Why white wine is likely to do better than red?
    Are vineyards at risk of being overvalued?
      Trial offer
    New subscribers are eligible for a three-month free trial. Fill in the form below to get started. Participate in a VIVI survey to receive 50% off of your subscription to the Wine Price Monitor.
         
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  • Know your market Those who have data about their markets are more likely to make better decisions with regards to product development, marketing strategies, pricing and resource allocation. Database features
    • The US Wine Database delivers valuable insights into market trends, customer behaviour, offshore competition, and overall industry performance
    • Over 1 million data points connecting you to the wine industry
    • Twenty years of historical data up to the current month
    • Global, national, state and district level data
    • Wine prices from the vineyard to the consumer
    • Consumption and trade of wine, beer, and spirits
    • Wine consumption by age group and characteristics (light, binge, heavy, etc.)
    • Wine varietal production
    • Grape crush prices and production
    • Wine inventory stocking in “months of supply” (bonded and wholesale)
    • Operable vineyard areas (international, US state and district)
    • Import/export prices and volumes for Argentina, Australia, Austria, Canada, Chile, France, Germany, Italy, New Zealand, Portugal, South Africa, Spain and the UK
    What you receive
    • Approximately 30 data tables in Excel format (click on “view a sample” below)
    • Quarterly updates
    • Illustrations of trends
    • Consultation with a VIVI economist on any subjects of interest
  • Annual subscription Free for qualifying participants Compare your wine production costs to industry averages!
    • Evaluate your efficiency at each stage of the wine production process
    • See clearly your opportunities to reduce costs
    • Discover your exposure to competition
    • Plan with confidence
      Join VIVI's 2024 Wine Production Cost Survey and receive a FREE copy of the Cost Benchmarking Report.   
    1. Do you produce grapes and/or wine?
    2. Is your annual production less than 10,000 cases?
    3. Do you own less than 100 acres under vines?
    4. Do you have the authority to answer questions regarding your production costs?
    If you answered “yes” to all of these question then you are eligible for a free report following your completion of the survey. I would like to enroll in VIVI’s Production Cost Survey and receive the Cost Benchmarking Report for free:
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  • VIVI's US Wine Industry Outlook offers a comprehensive and regularly updated analysis of the US wine and grape markets. This service extends its insights to major international wine-producing regions and provides forecasts for key US export markets. What you get
    • Comprehensive analysis: Detailed examination of US wine consumption trends, regional production statistics, inventory levels, trade activities, and pricing structures.
    • Market forecasts: Projections for various wine market indicators, including demand drivers, supply, trade and and price trends.
    • Forecast summary: A concise overview of the 15-year forecast, accompanied by illustrative tables and graphs for easy interpretation.
    • Market risk assessment: In-depth evaluation of market risks, providing crucial insights for strategic decision-making.
    This product is essential for industry stakeholders seeking to navigate the complexities of the wine market and make informed, strategic decisions for the future. Have a question? Contact us to learn more about how the US Wine Outlook can benefit your business.
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  • Free for participants Learn how others are thinking about your market! VIVI’s Market Consensus Report identifies the prevailing perspectives and expectations for today’s wine industry. VIVI’s Market Consensus Report answers questions such as: What are the biggest challenges experienced by wine producers? Are vineyards planning to raise their wine prices this year? Are wine makers concerned about a recession? Are others optimistic about this year’s growing season? Are wine purchases / sales being delivered reliably on time? Do winemakers believe becoming bigger is necessary to stay competitive? What do others believe to be their best growth market in the long-term? And many more. What you receive On the first day of every quarter, VIVI will send you the Market Consensus Report -- a three page publication answering question most relevant to wine producers at different times of the growing season.
  • Annual Subscription Have access to all of VIVI services and your own economist available to you on demand VIVI’s US Wine Service provides a regularly updated outlook for US wine and grape markets. This service also includes analysis of major international producing regions and forecasts for selected US export markets. The Wine Service includes a set of Forecast Tables ideal for spreadsheeting financial plans and projecting revenues with the use of benchmark wine prices. VIVI’s forecasts will help validate project planning and securing financing by use of third-party data. Regular reporting and updated forecasts:
    • Analyses of US wine current markets.
    • Forecasts for a range of wine market indicators, demand, supply, inventories and prices.
    • Forecasts of import and export prices by country, bulk and bottled
    • A concise discussion of the forecast together with illustrative tables and graphs.
    • Market risk assessments.
    Deliverables include:
    • VIVI's Wine Price Monitor Click here
    • The US Wine 15-Year Outlook Click here
    • Cost Benchmarking Service Click here
    • US Wine Database Click here
    • 15-year outlook once a year including written report
    • Quarterly update of the 15-year forecast in Excel
    • Quarterly Wine Industry Outlook Presentations Click here
    • Onsite presentation by VIVI’s Chief Economist
    • Unlimited on-demand economist to answer your questions and provide you with additional supporting data.
     
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