- Comprehensive analysis: : Detailed examination of U.S. wine consumption trends, regional production statistics, inventory levels, trade, and pricing of wine and grapes.
- Market forecasts: 15-year annual time series projections for wine prices, demand, supply, and trade delivered in xls format.
- Forecast summary: A concise overview of the 15-year forecast, accompanied by illustrative tables and graphs for easy interpretation delivered in power point format.
- Market risk assessment: Assessment of the primary market risks including scenario analyses.
- Speak with the Economist: Unlimited access to VIVI’s Chief Economist to discuss the forecast and request additional supporting data.
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VIVI's U.S. Wine Industry Outlook offers a comprehensive and quarterly updated analysis of the wine markets. This service extends its insights to major international wine-producing regions and provides forecasts for key U.S. export markets. What you get -
Know your market Those who have market data are more likely to make better decisions with regards to product development, marketing strategies, pricing and resource allocation. Database features- The U.S. Wine Database delivers valuable insights into market trends, customer behaviour, offshore competition, and overall industry performance
- Over 1 million data points connecting you to the wine industry
- Twenty years of historical data up to the current month
- Global, national, state and district level data
- Wine prices from the vineyard to the consumer
- Consumption and trade of wine, beer, and spirits
- Wine consumption by age group and characteristics (light, binge, heavy, etc.)
- Wine varietal production
- Grape crush prices and production
- Wine inventory stocking in “months of supply” (bonded and wholesale)
- Operable vineyard areas (international, US state and district)
- Import/export prices and volumes for Argentina, Australia, Austria, Canada, Chile, France, Germany, Italy, New Zealand, Portugal, South Africa, Spain and the UK
- Approximately 30 data tables in Excel format (click on “view a sample” below)
- Quarterly updates
- Illustrations of trends
- Consultation with a VIVI economist on any subjects of interest
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Free for participants Learn how others are thinking about your market! VIVI’s Market Consensus Report identifies the prevailing perspectives and expectations for today’s wine industry. VIVI’s Market Consensus Report answers questions such as: What are the biggest challenges experienced by wine producers? Are vineyards planning to raise their wine prices this year? Are wine makers concerned about a recession? Are others optimistic about this year’s growing season? Are wine purchases / sales being delivered reliably on time? Do winemakers believe becoming bigger is necessary to stay competitive? What do others believe to be their best growth market in the long-term? And many more. What you receive On the first day of every quarter, VIVI will send you the Market Consensus Report -- a three page publication answering question most relevant to wine producers at different times of the growing season. -
Annual Subscription Have access to all of VIVI services and your own economist available to you on demand VIVI’s U.S. Wine Service provides a regularly updated outlook for U.S. wine and grape markets. This service also includes analysis of major international producing regions and forecasts for selected U.S. export markets. The Wine Service includes a set of Forecast Tables ideal for spreadsheeting financial plans and projecting revenues with the use of benchmark wine prices. VIVI’s forecasts will help validate project planning and securing financing by use of third-party data. Regular reporting and updated forecasts:- Analyses of U.S. wine current markets.
- Forecasts for a range of wine market indicators, demand, supply, inventories and prices.
- Forecasts of import and export prices by country, bulk and bottled
- A concise discussion of the forecast together with illustrative tables and graphs.
- Market risk assessments.
- VIVI's Wine Price Monitor Click here
- The U.S. Wine 15-Year Outlook Click here
- Cost Benchmarking Service Click here
- U.S. Wine Database Click here
- 15-year outlook once a year including written report
- Quarterly update of the 15-year forecast in Excel
- Quarterly Wine Industry Outlook Presentations Click here
- Onsite presentation by VIVI’s Chief Economist
- Unlimited on-demand economist to answer your questions and provide you with additional supporting data.
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Annual subscription Free for qualifying participants Compare your wine production costs to industry averages!- Evaluate your efficiency at each stage of the wine production process
- See clearly your opportunities to reduce costs
- Discover your exposure to competition
- Plan with confidence
- Do you produce grapes and/or wine?
- Is your annual production less than 10,000 cases?
- Do you own less than 100 acres under vines?
- Do you have the authority to answer questions regarding your production costs?
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This monthly publication delivers in-depth analysis of key events shaping the U.S. wine economy, helping industry professionals anticipate market shifts. Each issue explores supply and demand trends, pricing dynamics, policy changes, and emerging risks and opportunities. See a sample of the Wine Price Monitor. Subscribers also receive The Red Book, an exclusive quarterly report featuring VIVI’s three-year U.S. wine price forecast across the entire supply chain—from grape growers to end consumers. Packed with critical insights and data-driven projections, The Red Book provides essential guidance for strategic planning. See a sample of The Red Book.Examples of topics covered What does a U.S.-Canada trade war mean for wine producers? How would markets adjust to a 200% tariff on European wine? Is the decline in U.S. wine demand cyclical or permanent? What would a recession mean for wine prices? How far will divestment within the wine industry go? Are vineyards at risk of being overvalued?
