The Red Book

The Red Book is the only regularly updated economic outlook for the U.S. wine industry available in the market. Packed with critical insights and data-driven projections, The Red Book provides essential guidance for strategic planning.

This quarterly report features VIVI’s three-year U.S. wine benchmark price forecasts across the entire supply chain—from grape growers to end consumers. 

Published on the first day of each quarter, you receive:
- the outlook for U.S. wine markets, domestic and trade
- the primary forecast assumptions,
- a depiction of the changes to the forecast from the previous edition,
- forecast data tables in excel,
- a topical discussion presented by VIVI's Chief Economist,
- a ppt presentation of selected issues affecting the wine industry.